Privacy Policy

Last updated: 15 September 2026

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Open Bloom Floral Pte. Ltd. (“Open Bloom Floral”, “OBF”, “we”, “us” or “our”) respects your privacy and is committed to handling your personal data responsibly.

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This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit our website, place an order, contact us, participate in a workshop or event, engage our floral services, join our mailing or messaging channels, participate in a loyalty programme or otherwise interact with OBF.

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By providing personal data to us, you acknowledge that you have read and understood this Privacy Policy.

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1. Personal Data We May Collect

Depending on how you interact with OBF, we may collect personal data including:

• Your name

• Email address

• Telephone number

• Billing and delivery address

• Order and payment information

• Delivery instructions

• Information about the recipient of an order

• Wedding, event or workshop details

• Floral preferences, requested colour palettes and flowers or colours to use or avoid

• Message-card wording and sender details

• Photographs submitted for Instax or other personalised add-ons

• Spotify song information or links

• Your yuu-registered telephone number, where provided

• Loyalty and reward transaction information

• Enquiries, feedback, reviews and correspondence

• Photographs or videos taken at workshops, events or completed installations, where applicable

• Website usage, browser, device, IP address and cookie information

• Any other information that you voluntarily provide to us

 

Please provide only personal data that is reasonably necessary for your order, enquiry or requested service.

Payment-card and online-payment information may be collected and processed directly by our payment providers. OBF may not receive or retain your complete payment-card details.

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2. How We Collect Personal Data

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We may collect personal data when you:

• Visit or place an order through our website

• Contact us through email, WhatsApp, social media or an online form

• Request a quotation

• Book a wedding, event, workshop or floral service

• Subscribe to our emails, announcements or messaging channels

• Participate in a promotion, survey, loyalty or referral programme

• Submit a review, photograph, testimonial or feedback

• Communicate with us before, during or after an order

• Interact with website cookies, analytics or similar technologies

 

We may also receive personal data from:

• A person ordering flowers or services for you

• A person registering or making a booking on your behalf

• Delivery, payment, website or platform providers

• Loyalty and rewards partners

• Social-media or communication platforms

• Publicly available sources, where permitted by law

 

3. Purposes for Collecting, Using and Disclosing Personal Data

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We may collect, use or disclose personal data for purposes including:

• Processing and confirming orders, payments and bookings

• Creating and personalising floral arrangements

• Preparing message cards, Instax photographs and other add-ons

• Communicating with customers and recipients

• Arranging delivery, collection, setup or teardown

• Contacting a recipient where necessary to complete delivery

• Preparing quotations, invoices and transaction records

• Providing wedding, event, workshop and floral services

• Administering loyalty points, rewards, referrals and promotions

• Providing customer support and resolving concerns

• Processing cancellations, replacements, credits and refunds

• Maintaining and improving our website, products and services

• Understanding website performance and customer preferences

• Preventing fraud, misuse, security incidents and unauthorised transactions

• Keeping accounting, tax, operational and legal records

• Complying with applicable laws, regulations and lawful requests

• Sending marketing communications where you have consented or where otherwise permitted by law

• Carrying out any other purpose that has been communicated to you and accepted by you

 

We will collect, use and disclose personal data only for purposes that a reasonable person would consider appropriate in the circumstances or as otherwise permitted by applicable law.

 

4. Information About Gift Recipients and Other Individuals

 

When placing an order for another person, you may provide us with that person’s name, telephone number, address and other delivery information.

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By providing another individual’s personal data, you confirm that you are authorised to provide it for the purpose of fulfilling the order.

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We will use recipient information primarily to prepare and deliver the order, communicate about delivery where necessary and address any issue connected with the order.

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Please avoid including sensitive or unnecessary personal information in delivery instructions, message cards or enquiry forms.

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5. Disclosure to Service Providers and Partners

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We may disclose relevant personal data to third parties that help us operate our business and fulfil your request, including:

• Website-hosting and e-commerce providers, including Wix

• Payment processors and financial institutions

• Delivery partners and independent couriers

• Email, messaging and customer-communication providers

• WhatsApp, Instagram, Telegram and other platforms through which you contact us

• Cloud-storage, administrative and technology-service providers

• Analytics and website-performance providers

• Workshop venues, event venues and relevant project partners

• Accounting, insurance, legal and professional advisers

• Government agencies, regulators or law-enforcement authorities where required by law

 

Where you choose to earn, use or receive yuu Points through an eligible OBF transaction, relevant information may be disclosed to yuu, Advocado and their authorised service providers for purposes such as identifying your account, processing points, verifying transactions, correcting errors and administering the rewards programme.

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If you purchase or download a digital product through a third-party platform such as Stan, that platform may collect and process your information under its own privacy policy.

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We do not sell or rent customers’ personal data to third parties.

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6. Marketing Communications

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If you choose to receive OBF news, promotions, product launches, Studio Specials or other marketing communications, we may contact you through the channel for which consent was provided.

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You may withdraw your marketing consent or unsubscribe at any time by:

• Using the unsubscribe link in an email

• Leaving or muting a voluntary messaging channel

• Following the opt-out instructions in the relevant communication

• Contacting us at hello@openbloomfloral.com

 

Service communications relating to an existing order, booking, delivery, payment or enquiry are not marketing communications and may still be sent where necessary.

 

Marketing communications sent to Singapore telephone numbers will be managed in accordance with the applicable Do Not Call provisions and other requirements under Singapore law.

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7. Cookies and Website Analytics

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Our website may use cookies and similar technologies to:

• Enable essential website and checkout functions

• Remember visitor preferences

• Understand how visitors use the website

• Measure website traffic and performance

• Improve the customer experience

• Support relevant advertising or marketing, where enabled

 

Some cookies may be placed by third-party services integrated with our website.

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You may control or disable certain cookies through your browser settings or any cookie-preference tools made available on our website. Disabling essential cookies may affect the operation of some website features.

 

For more information about cookies used on our website, please refer to the available cookie settings or notice.

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8. Photographs, Reviews and Testimonials

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We may invite customers to share photographs, feedback, reviews or testimonials about an OBF order or experience.

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We will seek permission before using identifiable customer-submitted photographs or private correspondence for public marketing purposes, unless the material has already been made publicly available by the individual in circumstances where such use is reasonably expected and legally permitted.

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Where appropriate, we may crop images or remove names, contact details and other identifying information before publication.

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You may contact us if you would like us to stop using a photograph or testimonial associated with you. We will consider and act on the request where reasonably practicable, although we may not be able to recall printed materials or content already shared by third parties.

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9. Protection of Personal Data

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We take reasonable administrative, physical and technical measures to protect personal data in our possession or control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.

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These measures may include limiting access to personal data, using password protection, enabling available account-security features and working with established service providers.

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However, no website, electronic transmission or storage system can be guaranteed to be completely secure. Customers should take care when submitting personal information electronically and should not send payment passwords or other unnecessary confidential information to us.

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If a data breach occurs, we will assess and respond to it in accordance with applicable Singapore data-protection requirements.

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10. Retention of Personal Data

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We retain personal data only for as long as it is reasonably required for the purposes for which it was collected or for legitimate business and legal purposes.

 

These purposes may include:

• Completing and supporting an order or booking

• Maintaining accounting, tax and transaction records

• Resolving disputes or customer-service matters

• Establishing or defending legal claims

• Maintaining records of consent and communications

• Meeting regulatory and operational requirements

 

When personal data is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.

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11. Transfer of Personal Data Outside Singapore

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Some of our website, payment, communication, cloud, analytics or other service providers may store or process personal data outside Singapore.

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Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that it continues to receive a standard of protection comparable to that required under Singapore’s Personal Data Protection Act 2012, unless an exception applies.

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12. Accessing or Correcting Your Personal Data

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You may contact us to request:

• Access to personal data about you that is in our possession or control

• Information about how your personal data has been used or disclosed, where applicable

• Correction of inaccurate or incomplete personal data

• Withdrawal of consent for specified uses of your personal data

 

We may need to verify your identity before processing a request.

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Access and correction requests are subject to applicable legal exceptions. A reasonable fee may be charged for an access request where permitted by law, and we will inform you of the fee before proceeding.

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We will respond to requests within a reasonable period.

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13. Withdrawal of Consent

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You may withdraw your consent to our continued collection, use or disclosure of your personal data by contacting our Data Protection Officer.

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Please specify the personal data and purposes to which your withdrawal relates.

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We will inform you of the likely consequences of withdrawing consent where relevant. Depending on the nature of the request, withdrawal may affect our ability to fulfil an order, provide a service, administer loyalty points or continue an ongoing booking.

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Withdrawal of consent does not affect personal data that we are legally permitted or required to retain, use or disclose.

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14. Third-Party Websites and Platforms

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Our website may contain links to third-party websites, social-media services, payment platforms, loyalty programmes or digital-product platforms.

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These third parties operate independently and may have their own privacy policies and data-handling practices. OBF is not responsible for the privacy practices, security or content of third-party websites and platforms.

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We encourage you to review the applicable privacy policy before providing personal data to a third party.

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15. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.

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The updated version will be published on our website with a revised “Last updated” date.

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16. Contact Our Data Protection Officer

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If you have a question, access or correction request, withdrawal request or complaint relating to your personal data, please contact:

Data Protection Officer
Open Bloom Floral Pte. Ltd.
Email: hello@openbloomfloral.com
WhatsApp: +65 8753 9552

 

Please include “Personal Data Request” in the subject line or at the beginning of your message so that we can attend to it appropriately.