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What Running a Florist Business Has Taught Me
Running a florist business has taught me far more than I expected — from pricing and boundaries to knowing when to say no and when to let the business evolve.
Haley | Open Bloom Floral
2 hours ago5 min read


How Open Bloom Floral Started: The Early Lessons I Didn't Expect
I thought I had prepared myself for starting a florist business. What I wasn't prepared for was how much the early days of OBF would teach me.
Haley | Open Bloom Floral
Sep 166 min read


Can You Put Fresh Flowers in the Fridge? What You Need to Know
Can you put fresh flowers in the fridge? Learn why professional flower coolers are different from household refrigerators, and what to consider before chilling your bouquet.
Haley | Open Bloom Floral
Sep 94 min read


How Different Cut Flowers Behave: What to Expect From Your Bouquet
Not all cut flowers behave the same way. From tulips that keep growing to lilies that slowly open and hydrangeas that love a drink, discover what makes different flowers unique — and what to expect as your bouquet changes over time.
Haley | Open Bloom Floral
Aug 284 min read


How to Choose the Right Spot for Your Fresh Flowers
Wondering where to put your fresh flowers at home? Learn how sunlight, heat, airflow and fruit can affect your blooms — and how to choose a better spot.
Haley | Open Bloom Floral
Aug 52 min read


5 Common Flower-Care Mistakes That Could Be Shortening the Life of Your Blooms
Discover five common flower-care mistakes that could be shortening the life of your fresh blooms — and simple ways to avoid them.
Haley | Open Bloom Floral
Jul 222 min read


Why Do Cut Flowers Wilt? Understanding What Your Flowers Are Telling You
A drooping flower doesn't always mean it's dying. Here's what your flowers may be trying to tell you.
Haley | Open Bloom Floral
Jun 303 min read


What to Do When You Bring Fresh Flowers Home
Fresh flowers don't need complicated care. Here's what to do when you first bring them home, from wrapping and stem cuts to finding the right spot.
Haley | Open Bloom Floral
Jun 33 min read


How to Make Fresh Flowers Last Longer: A Florist's Guide
Fresh flowers don't last forever, but a little care can help you enjoy them for much longer. Here's what I do as a florist to keep fresh blooms hydrated, healthy and looking their best.
Haley | Open Bloom Floral
Apr 87 min read


Floral Inspiration Photos: What Happens When You Share One With Your Florist?
What happens when you share floral inspiration photos with your florist? Discover how OBF interprets the colours, mood, shape and overall feel you love to create an original arrangement in our signature style.
Haley | Open Bloom Floral
Mar 187 min read
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