yuu Rewards Terms
Effective from: 6 October 2026
Last updated: 20 September 2026
These yuu Rewards Terms explain how customers can earn yuu Points through purchases made with Open Bloom Floral Pte. Ltd. (“Open Bloom Floral”, “OBF”, “we”, “us” or “our”).
By linking your yuu ID to Open Bloom Floral, requesting yuu Points from us or participating in an OBF yuu reward or promotion, you agree to these terms.
These terms should be read together with Open Bloom Floral’s Terms of Service, Refund Policy and Privacy Policy, as well as the applicable terms of the yuu Rewards Club.
1. Linking Your yuu ID to Open Bloom Floral
You must have a valid yuu account and successfully link your yuu ID to Open Bloom Floral before we can issue yuu Points to you.
You may be asked to provide the phone number registered with Open Bloom Floral on yuu when placing an order, making a booking or requesting points.
Please ensure that the information provided is complete and accurate. If your account appears as unlinked in our system, you may be required to complete the linking process again before any points can be issued.
Open Bloom Floral is not responsible for delays or unsuccessful point issuance caused by incomplete linking, an incorrect phone number or inaccurate account information.
2. Standard Earn Rate
Unless another rate is stated, eligible purchases earn:
S$1 = 3 yuu Points
Eligible purchases include:
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Fresh floral products
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Custom floral orders
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Wedding and bridal flowers
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Workshops and courses
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Bloom Bars
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Floral events and experiences
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Other qualifying floral products or services offered by OBF
Purchases made through the OBF website or directly through an approved OBF ordering channel may qualify, provided that all applicable requirements are met.
3. Discounted Items and Studio Specials
Discounted floral products and Studio Specials earn:
S$1 = 2 yuu Points
Studio Specials are limited or one-off floral creations offered at special prices. The reduced earn rate applies even if the original price of the arrangement was higher.
4. Corporate and Annual Engagements
Approved annual corporate engagements or other qualifying long-term arrangements may earn:
S$1 = 4 yuu Points
This rate is not automatically available to all corporate purchases. Eligibility, qualifying expenditure, duration, payment terms and the nominated yuu recipient must be agreed in writing with Open Bloom Floral.
Points for annual or recurring engagements will be issued progressively after each qualifying order, event, delivery or agreed billing milestone has been successfully fulfilled and paid in full.
Corporate customers must nominate a valid phone number successfully linked to Open Bloom Floral on yuu.
Open Bloom Floral is not responsible for how points are subsequently allocated or used within the organisation.
5. Excluded Amounts and Purchases
The following do not earn yuu Points:
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Delivery and other transportation fees
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Digital products and downloadable resources
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Non-floral add-ons
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Cancelled, refunded, unpaid or unfulfilled purchases
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Complimentary items
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Gift cards or store credits, unless otherwise stated
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Any product, service or promotion expressly identified as ineligible
Core floral additions—including boutonnieres, corsages and additional floral arrangements—are treated as floral products rather than non-floral add-ons and may earn points at the applicable rate.
Points are calculated on the final eligible amount paid after discounts, promotional codes, credits and excluded charges have been deducted.
Only whole yuu Points can be issued. Where a calculation results in a fraction of a point, the total will be rounded down to the nearest whole point.
6. New Customer Bonus
A customer who is new to Open Bloom Floral on yuu may receive:
500 bonus yuu Points
The bonus is awarded once after the customer:
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Successfully links their yuu ID to Open Bloom Floral; and
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Completes their first eligible purchase.
The eligible purchase amount will also earn yuu Points at the applicable earn rate.
The bonus is limited to one redemption per customer, individual, phone number and linked yuu account.
Linking to OBF without completing an eligible purchase does not qualify for the bonus.
7. Referral Bonus
An existing customer successfully linked to Open Bloom Floral on yuu may receive:
800 bonus yuu Points
The referral bonus is awarded after the referred new customer:
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Successfully links their yuu ID to Open Bloom Floral;
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Completes their first eligible purchase; and
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Provides the referrer’s phone number registered with Open Bloom Floral on yuu when placing that first purchase.
The referrer must already be successfully linked to Open Bloom Floral on yuu.
If no referrer’s phone number is provided when the first purchase is placed, the order will be treated as having no referral. Referral information cannot be submitted, added, replaced or amended retrospectively, including where it was unintentionally omitted.
Each referred customer may name only one referrer. Self-referrals, duplicate claims, fabricated referrals and other attempts to misuse the reward are not permitted.
The 800 bonus yuu Points are issued to the qualifying referrer. The referred customer may separately qualify for the 500-point New Customer Bonus and the usual points earned on their eligible purchase.
8. When Points Will Be Issued
Yuu Points will be processed within three business days after:
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The order, delivery, event or service has been successfully fulfilled; and
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Full payment has been received.
Where these occur on different dates, the three-business-day processing period begins from whichever occurs later.
For purchases made on approved credit terms, including corporate and organisational engagements, the processing period begins only after full payment has been received, even if the products or services were provided earlier.
Business days exclude Saturdays, Sundays and public holidays in Singapore.
Customers should report any delivery or order issue within the timeframe stated in Open Bloom Floral’s Refund Policy.
9. Cancellations, Refunds and Adjustments
Cancelled, refunded, unpaid or otherwise unfulfilled transactions do not qualify for yuu Points.
Where a partial refund or adjustment is made, the number of points awarded may be recalculated according to the final eligible amount retained by Open Bloom Floral.
If points have already been issued in connection with a cancelled, refunded, duplicated, incorrect or invalid transaction, Open Bloom Floral may void or reverse the relevant points.
The time required for a void or reversal to appear in a customer’s yuu account may depend on the yuu system and is outside Open Bloom Floral’s direct control.
10. Verification and Misuse
Open Bloom Floral may verify:
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Whether a customer is successfully linked to OBF on yuu
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Purchase, payment and fulfilment records
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Acquisition and referral eligibility
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The phone numbers provided
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Whether a bonus has previously been awarded
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Any suspected duplicate, erroneous or fraudulent claim
We may withhold, decline, cancel or reverse points where the qualifying conditions have not been met, information is incomplete or inaccurate, or there is reasonable evidence of error, duplication, abuse or fraud.
11. Use and Management of yuu Points
Open Bloom Floral is responsible only for calculating and issuing points arising from eligible OBF transactions.
The value, redemption, transferability, validity, expiry, availability and use of yuu Points are administered by yuu and are subject to the applicable yuu Rewards Club terms.
Open Bloom Floral cannot access or control a customer’s personal yuu account and is not responsible for:
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Changes made by yuu to its programme or point value
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Account access or technical issues within the yuu app
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The redemption or expiry of points
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Participating merchants at which points may be used
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Delays or disruptions affecting yuu’s systems
Customers should contact yuu directly for enquiries concerning their yuu account, app access, redemption or point balance after a confirmed issuance.
12. Personal Data
To administer yuu Points and rewards, Open Bloom Floral may collect, use and retain information including:
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Your name and contact details
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Your phone number registered with OBF on yuu
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Your linked or unlinked account status
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Purchase, payment and fulfilment information
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Points issued, adjusted or voided
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Referral information provided with an order
This information may be used to verify eligibility, administer rewards, maintain transaction records, resolve discrepancies and prevent duplicate or fraudulent claims.
Personal data will be handled in accordance with Open Bloom Floral’s Privacy Policy and applicable data-protection requirements.
13. Changes to These Terms
Open Bloom Floral may amend these terms, eligible purchases, exclusions, earn rates, bonuses or promotional arrangements from time to time.
Changes will be published on this page together with an updated effective or revision date. Unless otherwise stated, changes will apply prospectively.
The earn rate and reward conditions applicable to a purchase will generally be those published or expressly agreed when the order was placed.
Any separate promotion or written corporate agreement may contain additional terms. Where there is an inconsistency, the specific promotional or written agreement will apply to that promotion or engagement.
14. Contact Us
For questions about yuu Points arising from an Open Bloom Floral purchase, please contact:
Open Bloom Floral Pte. Ltd.
Email: hello@openbloomfloral.com
Website: www.openbloomfloral.com
Please include your name, order number, phone number registered with Open Bloom Floral on yuu and a brief description of your enquiry.
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